COMPANY PROFILE

Charge America markets credit card processing services to small businesses nationwide.

By providing a low cost, hassle-free credit card processing service, Charge America enables small businesses to increase their sales, enhance their credibility, and provide flexible payment options to their customers.

MISSION

Our mission, corporate philosophy, values, and goals drive how we conduct business, how we treat our employees, how we work with our independent sales reps, and how we serve our customers. More than mere words, they are pivotal to our continued growth and prosperity.

In relation to customers: The mission of Charge America is to contribute to the success of small businesses by providing them with a convenient, low-cost alternative to traditional merchant account services.

In relation to independent sales representatives: The mission of Charge America is to create and constantly improve a success system that empowers the average individual to create wealth and finance his or her dream.

PRINCIPLES AND VALUES

The corporate existence of Charge America and that of its independent sales reps will be driven by the following principles and values.

Principles:

• The company will conduct business according to the highest standards of ethical conduct.
• The company will be customer driven. As such, it will rely on pertinent marketing research, test marketing and other information in order to satisfy changing customer needs and keep up with technological change.
• The company will be flexible and willing to change so as to remain profitable and competitive.
• The company will strive to exceed customer expectations by providing world-class customer service and by offering more value for their money.

Values:

• Client Focus
• Professionalism
• Technology Orientation
• Security
• Stability
• Team Orientation
• Social Responsibility

OBJECTIVES:

• To establish and maintain strategic alliances that can assist Charge America in accomplishing its goals.
• To create and maintain competitive advantage in its niche, defined as credit card processing via cell or touchtone phones.
• To win the positioning battle whereby the name ‘Charge America Service’ becomes the generic term for telephone credit card processing, such as ‘xerox’ has become the generic term for photocopying.
• To achieve formidable marketing and distribution power through its network of independent sales reps.
• To bring additional innovative products and services to the marketplace.
• To leverage the power of advancing technology and the Internet.
• To be a trusted financial and business partner to our independent sales reps and associates.
• To offer to our employees a nurturing workplace where they can grow and derive job satisfaction.
• To establish a tightly controlled financial condition sufficient to support profitable planned growth.
• To survive in the changing marketplace, monitor competition, and capitalize on emerging trends.
• To engage in socially responsible activities.

KEYS TO SUCCESS:

• Real need: There is a real need in the marketplace for the Charge America Service.
• Large customer base: The number of potential customers is very large.
• Best value: The Charge America Service offers what is probably the best value in telephone credit card processing for low volume businesses.
• Customer focus: We are fully committed to establishing win-win relationships with our customers and our sales reps.
• Unsurpassed support: Customers and sales reps receive world class support.
• Aim to dominate our niche: We indeed aim to dominate our niche, i.e., the telephone credit card processing industry. In other words, we are focused. As top marketing guru Jack Ries puts it: “Focus or die.”
• Top sales and marketing expertise: We bring top sales and marketing expertise to the table and you are the beneficiary of that.
• Seasoned management team: We have previously successful, experienced people at the helm who know how to run a business and lead it to profitability and growth.

What customers
are saying:



Steve Capellini,
Author of Massage for Dummies